We did not observe a strong trend that the effect of cognitive styles on consumer responses to test samples differs between “simple” and “complex” foods and beverages.
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Analytic-holistic cognitive styles affect consumer responses to food and beverage samples during sensory evaluation.
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The sentences
Like the mean comparisons, the variance comparisons indicated that the holistic group has a weak trend of significantly greater standard deviations compared to the analytic group ( Fig. 4 ).