Descriptive norms can "backfire" in hyper-polarized contexts.

PNAS Nexus · 2024 · PMC11475620 · PMID 39411094

Europe PMC DOI

hedged sentence

0.0530

closest p · 1.1× alpha

0.0530

boldest claim

The sentences

only marginally significantP = 0.053so close (0.05 < p ≤ 0.1)

We find a small and only marginally significant effect of the treatment on participants’ perception that wearing a mask indoors makes a person look like a Biden supporter ( d = 0.12 ; t ( 1 , 085 ) = 1.93 , P = 0.053 ); see Fig. 4 b.

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