Video Interventions for Reducing Health Inequity in Cancer Screening Programmes: a Systematic Review.

Although results did not reach statistical significance when pap tests were described as a detection behaviour, participants shown “loss-framed” messages (e.g., that emphasized negative aspects of what could happen if you do not get screening) had double the odds of completing screening than participants who watched gain-framed messages (e.g., “if you don’t get regular pap tests, you can’t detect cervical cancer early” versus “if you get regular pap tests, you can detect cervical cancer early”).

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