The involvement concept-replaceable or irreplaceable? A case for a conceptual analysis of a core concept of media psychological communication research.

The latter would rather be well met with the construct of personal relevance, because it also shows up when the topics, contents and messages seem important and significant to the person only temporarily or only in a single moment – and be it because one’s attention was drawn to something or even manipulated directly before the media reception (e.g., to focus on a supposedly quite significant movie scene).

also in 5,695 other papers