Evolving Appetites: Current Evidence and Future Perspectives in Terms of Meat Substitutes in Europe.

Besides, a positive trend was observed across European countries, where over half of red meat or poultry consumers reported reducing their intake in the past 6 months.

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The data reveal a clear trend: lower‐income groups primarily view reducing meat consumption as a way to save money and improve energy levels.

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Though they show a decreasing trend in meat consumption, instead of opting for fish‐based alternative proteins, they prefer breaded or battered meat and poultry substitutes.

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