The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category.

Behav Sci (Basel) · 2025 · PMC11851823 · PMID 40001812

Europe PMC DOI

hedged sentence

0.0630

closest p · 1.3× alpha

0.0630

boldest claim

The sentences

did not reach statistical significancep ≈ 0.063so close (0.05 < p ≤ 0.1)

The third level, artistic typeface, did not reach statistical significance in its effect on PI (β = −0.139, p ≈ 0.063) when compared to the average of all levels.

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