Competitive Advantage in the World of Wine-An Analysis of Differentiation Strategies Developed by Sectoral Brands in the Global Market.

Foods · 2025 · PMC12154457 · PMID 40509386

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a clear trendno p-value reported

There is a clear trend toward diversifying differentiation strategies, but the risk for sectoral brands that employ too many strategies is that they may create confusion among consumers, ultimately failing to establish a clear and unique positioning in their minds.

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