Longer or shorter? A large-scale randomized field experiment on the impact of free trial duration on sustainable user conversion in the Freemium model.

Front Psychol · 2025 · PMC12217587 · PMID 40606882

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hedged sentences

0.1000

closest p · 2.0× alpha

0.1000

boldest claim

The sentences

marginally significantp < 0.1so close (0.05 < p ≤ 0.1)

In Column (2), however, the treatment group exhibits a marginally significant negative effect on conversion during the price promotion period (β = −0.00004, p < 0.1).

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a marked trendno p-value reported

However, the delayed conversion stage showed a marked trend: the treatment group's delayed conversion rate was 0.205%, representing a 42.36% increase over the control group.

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