Factors influencing intentions to use Apple Pay: A behavioral perspective.

PLoS One · 2025 · PMC12270173 · PMID 40674321

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only marginally significantno p-value reported

LC → IU (Lifestyle Congruence → Intention to Use Apple Pay): The Beta for Females (0.338, p = 0.002) is positive and highly significant, while for Males (0.126, p = 0.068), it is positive but only marginally significant.

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