The impact mechanism of media use on the green and low carbon consumption behavior of China: integrating planned behavior theory and social cognitive theory.

Sci Rep · 2025 · PMC12356946 · PMID 40817271

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did not reach statistical significanceno p-value reported

Among them, the association between IMU and GLB (IMU→GLB) (T = 1.672 < 1.96, O=-0.036, P = 0.095>0.05) did not reach statistical significance, while all other paths were significant at the 95% or 99% confidence level.

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