Disrupting the browsing experience: impact of sponsored social media content on affective flow without driving engagement.

Front Neurosci · 2025 · PMC12436280 · PMID 40963809

Europe PMC DOI

hedged sentences

0.0640

closest p · 1.3× alpha

0.0800

boldest claim

The sentences

a marginal trendp = 0.064so close (0.05 < p ≤ 0.1)

Although the positive affect result was not statistically significant, it showed a marginal trend suggesting higher expressions of positive affect during organic posts than during sponsored ones (F (1,63) = 3.56, p = 0.064, η 2 = 0.05).

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approached significancep = 0.08so close (0.05 < p ≤ 0.1)

Although within normative bounds, one post approached significance ( z = 1.72, p = 0.08).

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