Association between egoistic motivation and participation in sports volunteering among college students: the moderating effect of social norms and perceived organizational support.

The regression coefficient for social norms was 0.460, which did not reach statistical significance ( p > 0.05), suggesting that the independent effect of social norms was not significant in this model.

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Simple slope analysis revealed that in the high social norms group, the effect of egoistic motivation on participation behavior was marginally significant (simple slope = 0.404, SE = 0.211, t = 1.918, p = 0.055), whereas in the low social norms group, the effect was not significant (simple slope = 0.206, SE = 0.149, t = 1.380, p = 0.168).

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