Two Sides of the Same Quip: Humor Appeals Can Indirectly Reduce Reactance via Perceived Humor but Simultaneously Increase Reactance Independently of Perceived Humor.

Behav Sci (Basel) · 2025 · PMC12649629 · PMID 41301312

Europe PMC DOI

hedged sentence

0.0600

closest p · 1.2× alpha

0.0600

boldest claim

The sentences

nearly significantp = .06so close (0.05 < p ≤ 0.1)

This finding is similar to other research ( Betsch et al., 2020 ) that found a nearly significant (i.e., p = .06) positive direct effect of a humor induction on reactance despite perceived humor having no mediating effect.

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