Path H4 was also statistically significant ( β = 0.255, p < 0.001), whereas path H6 failed to reach statistical significance ( β = 0.078, p = 0.167), suggesting that social support (SS) may influence BI indirectly by shaping individual attitudes rather than affecting perceived behavioral control.
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An investigation of the factors influencing college students' rural cultural preservation behaviors in the context of rural cultural revitalization: a hybrid SEM-ANN approach.
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