Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: A United Kingdom-based randomised controlled trial in an experimental online supermarket.

Addiction · 2026 · PMC12779593 · PMID 41115688

Europe PMC DOI

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did not reach statistical significanceno p-value reported

control (OR = 1.48, 95% CI = 0.94–2.33, Benjamini‐Hochberg‐adjusted P = 0.13), this association did not reach statistical significance.

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