The role of social media message design and audience demographics in promoting sunscreen use to prevent skin cancer: An online randomized controlled experiment.

Digit Health · 2026 · PMC12811576 · PMID 41551637

Europe PMC DOI

hedged sentence

0.0740

closest p · 1.5× alpha

0.0740

boldest claim

The sentences

approached significancep = .074so close (0.05 < p ≤ 0.1)

No significant differences were found for perceived susceptibility to skin cancer, F (3, 534) = 2.07, p = .104, although the amateur and control conditions approached significance, p = .074, 95% CI = [−0.02, 0.72].

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