In contrast, for the other paths Green Emotional Involvement→Perceived Value, Perceived Value→Consumer Engagement Behavior, and Perceived Authenticity→Consumer Engagement Behavior, the Δχ 2 values did not reach statistical significance ( p > 0.05), suggesting that there are no significant gender differences in these relationships.
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Research on the impact mechanism of Green Emotional Involvement on Consumer Engagement Behavior: the chain mediating roles of Perceived Authenticity and Perceived Value.
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