Brazilian Consumer Attitude Towards the Concept of Meat Products with Claims of Naturalness, Healthiness and Sustainability.

Foods · 2026 · PMC12896786 · PMID 41683160

Europe PMC DOI

hedged sentences

0.0680

closest p · 1.4× alpha

0.0680

boldest claim

The sentences

did not reach statistical significancep = 0.068so close (0.05 < p ≤ 0.1)

Regarding hamburgers formulated with natural antioxidants, although the association between variables did not reach statistical significance ( p = 0.068), purchase intention showed a progressive increase according to the level of agreement with following a healthy diet (from 48.4% to 50.4%).

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a positive trendno p-value reported

Overall, the analysis reveals a positive trend in consumer engagement with foods carrying claims related to naturalness, health, and sustainability, as well as openness to innovative food proposals, despite the presence of certain behavioral contradictions.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.