Paired-samples t-tests showed no significant difference in negative mood after viewing the advertisement in the low BMI group ( Mpre = 33.52, SD = 23.55; Mpost = 32.81, SD = 25.63), t (151) = 0.365, p = 0.715, d = 0.03; while the negative mood in the high BMI group showed an upward trend after viewing the advertisement ( Mpre = 33.23, SD = 20.21; Mpost = 37.25, SD = 30.05), but did not reach statistical significance t (19) = 1.02, p = 0.321, d = 0.23.
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Effects of exposure to body-positive advertising on body image among young Chinese women.
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