Public acceptance for genetic engineering techniques: the role of food values-based information.

Among the socio-demographic variables, income ( pincome ) remains a strong and highly significant predictor of WTP (coefficient = 0.052; SE = 0.016; significant at the 1% level). .The results suggest that gender, age nor educational level significantly differentiates consumers’ baseline WTP for GETs rice, once income is controlled for.

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With respect to socio-demographic controls, personal income ( pincome variable) exhibits a positive and marginally significant effect at the 10% level (coefficient = 0.031; SE = 0.016).

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For the pair Tomato-Environmental Impact the treatment effect is positive and weakly significant at the 10% level (coefficient = 0.304; SE = 0.157).

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