Fear and Humor Appeals in "The Real Cost" Campaign: Evidence of Potential Effectiveness in Message Pretesting.

Am J Prev Med · 2019 · PMC13033204 · PMID 30661523

Europe PMC DOI

hedged sentence

0.0700

closest p · 1.4× alpha

0.0700

boldest claim

The sentences

approached significancep =0.07so close (0.05 < p ≤ 0.1)

Fear ads also produced more negative smoking attitudes ( p =0.001); humor ads had a similar effect on attitudes that approached significance ( p =0.07).

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