Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.

J Mark · 2025 · PMC13044439 · PMID 41939281

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a significant trendno p-value reported

The asymmetries in power and control reflect a significant trend in contemporary society where corporations frame and shape the practices of people, such as consumers ( Zuboff 2019 ) and creators themselves ( Poell, Nieborg, and Duffy 2021 ).

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