Assessing novelty, feasibility and value of creative ideas with an unsupervised approach using GPT-4.

Br J Psychol · 2026 · PMC13051022 · PMID 39037067

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a slight trendno p-value reported

The distribution of ratings, which was heavily skewed towards the low end of the scale in the human‐judged ratings, was considerably wider in GPT‐driven ratings, exhibiting a slight trend towards bimodality.

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a strong trendno p-value reported

There was a strong trend for GPT‐driven ratings to be higher than the corresponding ground truth data.

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