The development of science and technology has become a key driving force for upgrading the tourism experience ( Fan et al., 2022 ), and digital cultural tourism represented by the Metaverse has become an important trend in the development of the times ( Jafar and Ahmad, 2023 ; Shamim et al., 2025 ).
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Tourist value co-creation behavior in immersive cultural tourism spaces: a case study of "the longest day in chang'an".
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