Information Quality, Content Scope, and Audience Engagement of Popular Turkish Instagram Posts on Tooth Whitening: A Cross-Sectional Content Analysis.

After controlling for whitening approach, the dentist/clinic accounts were significantly more likely to achieve a higher Modified Treatment-Information Reliability score category than brand/commercial accounts (B = 1.265, Wald = 6.417, p = 0.011, OR = 3.54, 95% CI: 1.33–9.42), while the difference between the independent users and brand/commercial accounts did not reach statistical significance (B = 0.699, p = 0.106).

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