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Virtual gifting as affective monetization: a meta-analysis of behavioral antecedents in live game streaming platforms.

BMC Psychol · 2026 · PMC13242145 · PMID 42231511

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Meta-analytic effects of antecedents on virtual gifting The results indicate that six antecedent categories had statistically significant positive associations with virtual gifting, one had a statistically significant negative association, and one did not reach statistical significance.

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