AI-driven personalization and impulsive buying in e-commerce: a bibliometric analysis of research trends among Millennials and Generation Z.

Front Res Metr Anal · 2026 · PMC13260111 · PMID 42292742

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a clear trendno p-value reported

Descriptive overview of publications The Web of Science dataset on the annual scientific production presents a clear trend of increasing research on the topic of AI-driven personalization and impulsive buying behavior throughout the period of study.

also in 19,460 other papers

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