In terms of education, the survey population exhibited a clear trend of “high and medium education dominance”: over 50% held a bachelor's degree or higher, with the highest number of individuals holding a bachelor's degree (195 individuals, 34.5%), followed by master's (72 individuals, 12.7%) and doctoral degrees or higher (25 individuals, 4.4%).
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A pilot study on the impact mechanism of internal and external leading variables on consumers' purchase intention and healthy dietary behavior of plant-rich foods.
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