Effects of university affiliation and "school spirit" on color preferences: Berkeley versus Stanford.

Stanford students liked Stanford red more than Berkeley students did [ F (1, 101) = 8.92, p < .01, η 2 = .08], and there was a marginally significant trend for Berkeley students to like Berkeley gold more than Stanford students did [ F (1, 101) = 2.30, p = .07, η 2 = .02].

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Conversely, Stanford students preferred the primary Stanford pair (white on red) [ F (1, 101) = 5.89, p < .01, η 2 = .06] and the secondary Stanford pair (red on white) [ F (1, 101) = 2.29, p = .07, η 2 = .02] more than Berkeley students did, although the latter difference only approached significance.

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