Effects of visual priming on taste-odor interaction.

PLoS One · 2011 · PMC3182162 · PMID 21969852

Europe PMC DOI

hedged sentences

0.0530

closest p · 1.1× alpha

0.1050

boldest claim

The sentences

showed a trendp = 0.053so close (0.05 < p ≤ 0.1)

Strawberry-flavored stimuli ratings were not significantly different from savoury-flavored stimuli, but showed a trend towards higher ratings for strawberry (p = 0.053).

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failed to reach significancep = 0.105not close (p > 0.1)

Effects of image-odor congruency on sweetness The repeated-measures ANOVA that tested for effects of image-odor congruency on sweetness ratings revealed no main effect of Image and failed to reach significance for Congruency [F(2,92) = 2.3; p = 0.105].

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