Self-reported responsiveness to direct-to-consumer drug advertising and medication use: results of a national survey.

There was a strong trend (p < .0001) in the relationship between number of prescription medications used and responsiveness to DTC advertisements.

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This association remained highly significant (p = .0009) even when controlling for demographics, self-reported health status, educational attainment, race, marital status, self-reported knowledge of medications and health, number of OTC medications used, income, and attitude toward DTC advertisements see Figure 1 .

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