Use of "entertainment" chimpanzees in commercials distorts public perception regarding their conservation status.

PLoS One · 2011 · PMC3192158 · PMID 22022503

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a strong trendno p-value reported

The ENTERTAINMENT composite score ( Figure 2 ) differed by condition (F = 3.30, p = .04) and post-hoc tests indicate a strong trend (Tukey test, <.07) for participants in the PSA condition to have a higher strength of agreement that chimpanzees are unsuitable for use in the media than the Baseline and Hollywood conditions.

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