Cultural differences in affect intensity perception in the context of advertising.

Front Psychol · 2011 · PMC3211040 · PMID 22084635

Europe PMC DOI

hedged sentences

0.0710

closest p · 1.4× alpha

0.1000

boldest claim

The sentences

near-significantp = 0.071so close (0.05 < p ≤ 0.1)

Furthermore, a near-significant effect was obtained for mean ratings within the LAP intensity category after viewing HA advertisements [ F (2,58) = 2.77, p = 0.071, η 2 = 0.087].

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marginally non-significantp ≤ 0.1so close (0.05 < p ≤ 0.1)

Marginally non-significant effects (0.05 < p ≤ 0.1) are reported, and p -values for post hoc tests conducted for between-subjects factors reflect results from Fisher’s LSD test.

also in 987 other papers

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