Cool but counterproductive: interactive, Web-based risk communications can backfire.

J Med Internet Res · 2011 · PMC3222175 · PMID 21868349

Europe PMC DOI

hedged sentence

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closest p · 1.6× alpha

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boldest claim

The sentences

only marginally significantP = .08so close (0.05 < p ≤ 0.1)

Logistic regression analysis found this effect only marginally significant (odds ratio = 0.77, z = –1.77, P = .08) when controlling for the highly significant effect of numeracy (odds ratio = 1.52 per step on the 1–6 scale, z = 5.17, P < .001).

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