Psychology of fragrance use: perception of individual odor and perfume blends reveals a mechanism for idiosyncratic effects on fragrance choice.

PLoS One · 2012 · PMC3314678 · PMID 22470479

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of marginal significanceno p-value reported

Furthermore, data on the still growing income of the cosmetics industry suggest that in modern times this is not an issue of marginal significance.

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highly significantno p-value reported

The interaction between individual donors and perfume treatment was highly significant for all rated variables ( Figure 1 ) suggesting that the perfume affected individual donors differently.

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