Framing political messages to fit the audience's regulatory orientation: how to improve the efficacy of the same message content.

PLoS One · 2013 · PMC3793964 · PMID 24130831

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closest p · 1.8× alpha

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nearly significantp < .09so close (0.05 < p ≤ 0.1)

Also, a nearly significant effect of Frame emerged, F (1, 70) = 2.86; p < .09, η 2 = .05 with more negative attitudes in the strategic avoidance framing ( M = -.402, SD = .25), than in the strategic approach framing ( M = -.319, SD = .22).

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