Drive for consumption, craving, and connectivity in the visual cortex during the imagery of desired food.

Front Aging Neurosci · 2013 · PMC3842155 · PMID 24348417

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did not reach statistical significanceno p-value reported

Although ratings for vividness of imagery were essentially identical for those scoring either low or high on the PFS, and the difference between cue conditions did not reach statistical significance, Kemps and Tiggemann (2010) reported that vividness ratings were higher for food than neutral imagery.

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