Neural correlates of gender differences in reputation building.

2.49±0.38 MU, W = 37, p = 0.323 one tailed) it approached significance in the Reputation treatment (9.12±0.54 MU vs. 6.51±0.51 MU, W = 48, p = 0.052 one tailed).

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Here gender differences were highly significant, with females modifying their behavior more than males after both a negative and a positive evaluation ( Fig. 1B ).

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