Weighty data: importance information influences estimated weight of digital information storage devices.

An independent t -test on the line scale of weight indicated that participants in the personal relevance condition estimated the portable hard drive to be heavier than participants in the personal irrelevance condition (see Table 2 for relevant means) on both the line scale, t (77) = 1.75, p = 0.084, Cohen’s d s = 0.34, CI difference [-0.07, 1.01], as the gram estimates, t (70.12) = 1.92, p = 0.059, Cohen’s d s = 0.42, CI difference [-2.21, 116.78], although these tests failed to reach significance by conventional standards.

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The same was true for weight judgments in grams, t (47) = 1.75, p = 0.088, Cohen’s d s = 0.50, 95% CI difference [-11.73,164.96], although this test failed to reach statistical significance by conventional standards.

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