Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector.

of money on advertising (Q9_20) and; In the second column please rate how important it is to you that Australian charities provide this kind of information: The proportion of total funds spent on administrative costs (Q11_5_1) Although these top features are not exclusive to Cluster 1, there is a clear trend in these results as they are all centred around financial and managerial concerns.

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