Barely Significant
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Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement.

Front Psychol · 2015 · PMC4472981 · PMID 26150795

3
hedged sentences
0.0500
closest p · 1.0× alpha
0.1100
boldest claim

The sentences

marginally significantp = 0.05actually significant
Results revealed a significant effect of sensation seeking (β = 0.23, t = 2.79, p = 0.006, r p = 0.23), a marginally significant effect of condition (β = 0.16, t = 1.96, p = 0.05, r p = 0.17), and a significant Condition × Sensation Seeking interaction (β = 0.17, t = 2.04, p = 0.04, r p = 0.17), depicted in Figure 1 .

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a marginal trendp = 0.06so close (0.05 < p ≤ 0.1)
A similar regression predicting intention to drink coffee revealed a marginal trend for the main effect of condition (β = -0.16, t = -1.91, p = 0.06, r p = -0.16) with participants in the experimental condition reporting less desire for coffee, no significant effect of sensation seeking (β = 0.02, t = 0.21, p = 0.83, r p = 0.02) and no significant interaction (β = -0.02, t = -0.22, p = 0.83, r p = -0.02).

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did not reach statistical significancep = 0.11not close (p > 0.1)
Although the mean level difference in sensation seeking between the two groups did not reach statistical significance, t (138) = 1.59, p = 0.11, we tested whether our results would hold by matching participants in the two groups on their level of sensation seeking.

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