What You Find Depends on How You Measure It: Reactivity of Response Scales Measuring Predecisional Information Distortion in Medical Diagnosis.

DeKay and colleagues [ 20 ] identified a near-significant ( p = 0.063) decrease in distortion when they altered the wording of their separate response scales: distortion (averaged across proleader and antitrailer) was lower when the separate scales encouraged absolute evaluation of an option (“very unappealing” to “very appealing” for option A [B]) rather than relative evaluation of an option (“strongly disfavors” to “strongly favors” for option A [B]).

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