Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial.

Tob Control · 2017 · PMC5108680 · PMID 26678518

Europe PMC DOI

hedged sentence

0.0600

closest p · 1.2× alpha

0.0600

boldest claim

The sentences

approached significancep=0.06so close (0.05 < p ≤ 0.1)

Intentions to quit smoking in the next 30 days or 6 months were not significantly different between higher-dose markets and standard-dose markets or for any of the remaining disease knowledge outcomes, although intention to quit in 6 months approached significance in the multivariate model (p=0.06; table 2 ).

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