Imagining Change: An Integrative Approach toward Explaining the Motivational Role of Mental Imagery in Pro-environmental Behavior.

Front Psychol · 2016 · PMC5112244 · PMID 27909415

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only marginally significantno p-value reported

Thus, the results provide some support for the idea that vivid environmental mental images help strengthen the effect of weak pro-environmental goals on behavior, or make existing goals more focal – but it should be noted that this effect was only marginally significant.

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