Features of alcohol harm reduction advertisements that most motivate reduced drinking among adults: an advertisement response study.

BMJ Open · 2017 · PMC5775461 · PMID 28428186

Europe PMC DOI

hedged sentence

0.0850

closest p · 1.7× alpha

0.0850

boldest claim

The sentences

did not reach statistical significancep=.085so close (0.05 < p ≤ 0.1)

Conversely, 92% of top-ranked ads had a negative tone compared with 50% of bottom-ranked ads, although this difference did not reach statistical significance (p=.085).

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