Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension.

Front Hum Neurosci · 2018 · PMC5811480 · PMID 29479313

Europe PMC DOI

hedged sentence

0.0703

closest p · 1.4× alpha

0.0703

boldest claim

The sentences

showed a trendp = 0.0703so close (0.05 < p ≤ 0.1)

The result also showed a trend of significant effects at the Fz ( F (2,36) = 2.861, p = 0.0703) and Cz ( F (2,36) = 3.047, p = 0.06) over the midline.

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