Frontal Brain Asymmetry and Willingness to Pay.

Front Neurosci · 2018 · PMC5890093 · PMID 29662432

Europe PMC DOI

hedged sentences

0.0001

closest p · 0.0× alpha

0.0967

boldest claim

The sentences

highly significantp < 0.0001actually significant

The overall model was highly significant ( R 2 = 0.641, F = 19.15, p < 0.0001).

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showed a trendp = 0.0967so close (0.05 < p ≤ 0.1)

Similarly, PAI β , although not reaching statistical significance, showed a trend for a positive relationship to WTP ( R 2 = 0.273, RMSE = 0.993, estimate = 0.161, t = 1.67, p = 0.0967), which means that stronger engagement of the left PFC in beta frequency band was related to higher WTP.

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