Personally relevant online advertisements: Effects of demographic targeting on visual attention and brand evaluation.

PLoS One · 2019 · PMC6377143 · PMID 30768628

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did not reach statistical significanceno p-value reported

Here, the effect did not reach statistical significance, but the descriptive statistics show that the logo attracted at least a bit more attention when embedded in a demographically targeted ad.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.