"Hey, that could be me": The role of similarity in narrative persuasion.

PLoS One · 2019 · PMC6472763 · PMID 30998694

Europe PMC DOI

hedged sentence

0.0600

closest p · 1.2× alpha

0.0600

boldest claim

The sentences

only marginally significantp = .06so close (0.05 < p ≤ 0.1)

Finally, the path from attitude to intention was significant for students ( β = .75, p < .001), while it was only marginally significant for adults ( β = .28, p = .06; z = -2.14, p < .05).

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