The future of social media in marketing.

J Acad Mark Sci · 2020 · PMC7222052 · PMID 32431463

Europe PMC DOI

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a negative trendno p-value reported

This is a negative trend not only for social media platforms, but for the brands and advertisers who have grown dependent on these avenues for reaching consumers.

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Quoted from the open-access full text in Europe PMC under the licence the publisher applied. The sentence is reproduced exactly as published; the emphasis is ours.